Fabiana Würgler
Jan 27, 2026
#CaseStudy
Future Minds in Health Series 2025
As a global leader in business and digital consulting services, Accenture partnered with motus [activation] to design a creative and sustainable concept for the pilot edition of the Future Minds in Health Series 2025 - event series focused on the impact of AI on healthcare and pharmaceutical industry. The objective was to deliver an engaging and scalable experience aligned with Accenture’s commitment to innovation and sustainability, while enabling its internal teams to independently manage future editions.
The Challenge
The initiative required addressing several strategic and operational challenges
Designing a flexible and high-impact concept adaptable to multiple event locations.
Meeting compressed production timelines while maintaining design excellence.
Ensuring full alignment with Accenture’s global standards of quality, innovation, and sustainability.
Contributing to the creation of consistent and recognizable visual identity of the event series.
The task was to design an inspiring and replicable event model that could connect people, embody the brand’s values, and scale efficiently across future editions.
Our Approach
motus [activation] developed a modular, eco-conscious design system built around the theme “Future Minds” — reflecting innovation, human connection, and forward-thinking in healthcare.
Key creative elements included:
3D installations made from recyclable honeycomb cardboard — combining sustainability with visual impact.
A sculptural centerpiece inspired by the human silhouette, symbolizing knowledge, creativity, and transformation.
Programmable LED lighting design to create an immersive, futuristic atmosphere with optimal energy efficiency.
Each element was designed to be reusable, transportable, and adaptable, ensuring flexibility across venues while minimizing environmental impact.
The result: a sustainable yet expressive design language that delivered both creative impact and long-term value beyond the pilot edition.
Execution
motus [activation] provided end-to-end project management — from concept development and site inspection to production, setup, and on-site coordination.
Working closely with Accenture’s event division, the team ensured seamless execution and effective knowledge transfer, empowering the internal team to independently replicate future activations.
From creative ideation to on-site delivery, the process was guided by collaboration, precision, and excellence.
Outcome
The first edition of the Future Minds in Health Series 2025 — themed The Great (AI) Engagement Shift — successfully delivered:
A strong visual and emotional impact on participants.
Sustainable production fully aligned with Accenture’s corporate responsibility goals.
A scalable, repeatable framework for future global rollouts.
The pilot demonstrated that sustainable design can achieve both performance and emotion, setting a new benchmark for global event experiences.
Why It Matters
This project exemplifies the motus [activation] mission:
To craft sustainable brand experiences that merge creativity, impact, and responsibility.It showcases how, even within tight constraints, our team can transform a complex brief into a memorable, flexible, and future-proof experience — perfectly aligned with the vision of a leading global brand.
A pilot project that evolved into a long-term model — proving that creativity and sustainability can redefine the standards of brand activation.
Key Takeaways
Sustainable, modular design approach.
Lightweight, recyclable materials.
Seamless project management from concept to onsite delivery.
Empowered client autonomy for future activations.
High engagement and brand consistency across all touchpoints.
